The woman behind KDW Apparel
If you look at our Instagram page you see varying photos of all types of women from all parts of the world. They all share commonalities of beauty, healthy lifestyles, with sprinkles of feminism, dopeness, passion, compassion, creativity, resilience and strength. It was important to me to design a line for all women, all shapes and sizes to feel confident when wearing my brand. We believe confidence is not your pants size but a state of mind. The fun bold colors was just an added bonus..
I’ve been in the fitness industry for nearly 19 years. I started out as a cycle instructor and would teach cycle classes before my real job. I was a TV writer. So, the year the Writers Guild went on strike I decided to get certified in Pilates and I never looked back. It was one of the best decisions I ever made. I immediately noticed that nearly all of my client’s leggings were transparent and they were paying top dollar for these see through spandex tights. You have to imagine how hard it was to focus on teaching your client short spine on the Reformer when you could literally see all of their business.
I believe there are no such thing as coincidences, but I met the love of my life who happened to be in garment manufacturing. I guess my last complaint of my client’s see through leggings was enough for my husband and he challenged me to do something about it. And that’s how KDW Apparel came about. True story.
I love every process of from designing to sourcing fabrics, getting patterns made and testing out the samples before they go to production. I’m really blessed that my team has worked with some of the best apparel brands out there and some of them have close to 40 years experience in the garment business. I feel so fortunate to be able to work with and learn from these veterans. My team has become my family and I’m so blessed and humbled when I see our colorful legs on Pilates, Yoga and Fitness Enthusiasts around the world. Thank you so much for supporting my brand and I truly appreciate all of you for showing us so much love.